Inspired by the pizzerias of Italy and live jazz artists, Boizot opened the first PizzaExpress in the 1960s in Soho, London.
Also due to celebrate its 60th birthday in 2025, the group generates around half a billion dollars in annual revenue, with a portfolio of 360 restaurants across the UK and Ireland, as well as 110 international locations spanning 12 markets, including owned operations in Hong Kong and the UAE, and franchised sites across Asia, the Middle East and Europe.
With the brand moving at pace to officially launch in Florida in 2025, PizzaExpress is tapping into experienced franchising group, Purple Square, to bring its 60-year legacy to life in the States.
PizzaExpress has set out ambitious plans to reach 1,000 restaurants globally by 2030.
Chris Holmes, chief development officer at PizzaExpress, said: “To debut in the US, it was vital to find an experienced franchise partner who shares our passion and vision to deliver delicious pizzas while simultaneously offering a unique dining experience.
“With Purple Square, we’re confident we’ve found the perfect partner to help raise the bar for pizza in the United States. Together, we’re bringing the best of PizzaExpress to new audiences, the home of affordable everyday celebrations, where showtime meets dinnertime – whether you’re dining with family, mates, or dates.”
Purple Square, led by CEO and president Vik Patel, operates over 245 franchise locations across 15 states in the US.
Mr Patel added: “This is a full circle moment to bring a brand I’ve loved and grown up with in London to a new market eager for an elevated pizza experience.
“We know this concept has the potential to resonate with US consumers in a truly unique way. Walking into a PizzaExpress location is a one-of-a-kind experience, designed to welcome everyone—whether you’re bringing the kids out for a slice or soaking in the energy of live music. We’re thrilled to introduce its rich legacy, inclusive atmosphere, and affordable price points to our home state of Florida. This is just the beginning of a journey we’re confident will inspire a new wave of dining experiences across the country.”
The group also has six live venues, including three in London, where artists like Ed Sheeran, Amy Winehouse, and Norah Jones have performed.
With its PX Records label, the brand continues to champion talent worldwide.
The Florida expansion will also include the opening of restaurants featuring full-service live and ‘live light’ music venues spanning a collective 2,500–3,800 square feet.
Sorry, the comment form is closed at this time.